Why Your Social Media Strategy Isn’t Working: 3 Common Mistakes

Frustrated with your social media results? You might be making one (or more) of these key

mistakes:

1. Inconsistent Posting

Posting sporadically confuses your audience and reduces engagement. When you disappear

and then suddenly flood their feed, you lose trust and engagement, since your audience won’t

know when you’ll be back. Establish a regular posting schedule, whether daily or weekly, to

keep your audience engaged and returning for more.

2. Unclear Calls to Action (CTAs)

Good posts aren’t enough if people don’t know what to do next. A clear and specific call to

action like “Sign up for our newsletter now” or “Visit our website to see our services” helps guide

your audience. It’s best to avoid common, vague phrases like “Click here.” Be direct and

actionable.

3. Lack of Brand Coherence

Mixed colors, fonts, and tones weaken your brand identity. Consistent visuals and messaging

build credibility and make your brand recognizable. Stick to defined guidelines for colors,

imagery, and voice to create a polished, unified presence.

The Takeaway

Refining your strategy doesn’t mean starting over. Focus on consistency, clear CTAs, and

cohesive branding to see real engagement and results.

Need help optimizing your social media? Let’s connect!