Why Your Social Media Strategy Isn’t Working: 3 Common Mistakes
Frustrated with your social media results? You might be making one (or more) of these key mistakes: 1. Inconsistent Posting Posting sporadically confuses your audience and reduces engagement. When you disappear and then suddenly flood their feed, you lose trust and engagement, since your audience won’t know when you’ll be back. Establish a regular posting schedule, whether daily or weekly, to keep your audience engaged and returning for more. 2. Unclear Calls to Action (CTAs) Good posts aren’t enough if people don’t know what to do next. A clear and specific call to action like “Sign up for our newsletter now” or “Visit our website to see our services” helps guide your audience. It’s best to avoid common, vague phrases like “Click here.” Be direct and actionable. 3. Lack of Brand Coherence Mixed colors, fonts, and tones weaken your brand identity. Consistent visuals and messaging build credibility and make your brand recognizable. Stick to defined guidelines for colors, imagery, and vo...
