Extra, Extra! Print is NOT Dead!
When you look up from your own screen, you probably notice the majority of those around you are also deeply immersed in varying devices. The reasons behind this fact go without saying at this point, but there’s a very pressing matter that must be addressed. You may have already heard the nasty rumor going around about print media being replaced by digital media, but we’re is here to set the record straight—then put that record away in its paper sleeve for safekeeping. Let us be clear, we understand the power digital media has in regards to marketing and brand exposure. The problem though is most people hear “print” and immediately picture bland business cards, neon-colored fliers, and obnoxious billboards. Print is more than paper, and far more effective than what everyone recognizes concerning this advertising channel . Similar to digital media, it has come a very long way in its capabilities—both in brand awareness and visual aesthetics. A primary example would be the infamous b...